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Maple Furnishers

Product Strategy & Discovery — Grown, Not Manufactured.

  • AI Product Design
  • UI/Ux Design
  • Web Development
  • Interaction Design

Maple Furnishers was named after a tree — grown, not manufactured — but nothing about the actual experience felt that way. The brand promise of natural, literal, and memorable didn't show up anywhere: not in the product story, not in how furniture was discovered, not in how the space felt end to end.

Maple Furnishers — case study part 1Maple Furnishers — case study part 2Maple Furnishers — case study part 3Maple Furnishers — case study part 4Maple Furnishers — case study part 5Maple Furnishers — case study part 6Maple Furnishers — case study part 7Maple Furnishers — case study part 8Maple Furnishers — case study part 9Maple Furnishers — case study part 10Maple Furnishers — case study part 11Maple Furnishers — case study part 12